Elephant’s Leg


THE LEO BEER CALENDAR CONTROVERSY: NO SEX (OR BEER) PLEASE, WE’RE THAI

It is often assumed that the people who complain loudest about something have the most to hide. That’s the prevailing logic about homophobia – that those who hate gays do so because they are seeking to deny something about themselves.
And it is certainly the case with the recent controversy over the Leo Beer 2010 calendar launched here in Thailand last week – and promptly banned from sale or distribution by the government.

The reason for the ban was two-fold. First of all, alcohol advertising laws in Thailand forbid the linking of alcohol with fun. Secondly, nudity is forbidden in the media. As this was a calendar promoting beer through the use of body-painted (so, officially nude in that they weren’t actually clothed, even though they were at least visually covered) models, it was always likely to offend someone in a position of power.

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