Filed under: Culture, News, People, Thai news, Uncategorized | Tags: advertising, Asian girls, brown skin, Caucasian, Chinese, cosmetics, East Asian, editing, English language, European men, magazines, media, Miss Thailand, Miss Thailand 2009, mixed-race relationships, music videos, pale skin, prejudice, racism, skin-lightening products, skin-whitening products, subway stations, Thai media, Thai movies, Thai people, Thai society, Thai TV, white skin
If you had never been to Thailand and only watched the majority of Thai movies, TV shows or music videos, and look at the advertising at subway stations, in magazines, and so on, you’d be forgiven for thinking Thais were a light-skinned race. Creamy, white complexions, sometimes even with rosy cheeks, represent a tiny minority in real life, but the great majority of the media’s idea of what Thais (should) look like. Pale skin is absolutely considered to be – and promoted as – attractive, and in many cases is actually a prerequisite to success. It doesn’t need me to point out how unfair this is, when skin colour is entirely a matter of birth – and something that cannot be changed, regardless of what the enormous market for sinister skin-whitening lotions will tell you.